At StreetMetrics, we respect your right to privacy. We require our clients and partners to satisfy all transparency disclosure and consent requirements to enable StreetMetrics to process the following information for the purposes listed below.
*For GDPR & CCPA, select below*
StreetMetrics is an out-of-home media measurement technology company. We provide media planning (i.e. future ad impression predictions), measurement (i.e number of ad impressions), and attribution insights (i.e. number of conversions as a result of your ads) for Out-of-Home media operators (ads on billboards, buildings, buses, cars, etc.). StreetMetrics is not an ad network, data aggregator, or media agency.
Our products and features help make advertising more relevant for consumers and allow apps, services, and publishers to offer content for no or lower costs. We are a privacy-forward company; we only partner with GDPR, CCPA, and NAI Compliant Data Partners.
StreetMetrics processes your information to measure the effectiveness of out-of-home media campaigns, assisting advertisers in providing you with relevant advertising based on your interests, affinities, and location.
The information that we collect about you when you visit our (A) website or platform and (B) from our Data Partners fall into the following categories:
You can provide us with information at your discretion, and some information is automatically provided by your internet browser when you visit our website. These types of information and our respective processing purposes are located in the grid below.
If we ask you to provide any other information not described below, the information and the reasons why we ask you to provide it will be made clear to you at the point we collect your personal information.
The information described below is not initially collected by StreetMetrics but instead is acquired from Data Partners. Data Partners obtain information through publisher apps and services that explicitly state how your data may be used AND receive your opt-in to share such information.
At StreetMetrics, we fully respect your right to privacy. Therefore, we require our clients and partners to satisfy all transparency disclosure and consent requirements to enable StreetMetrics to process the following information for the purposes listed below. It includes data generated through the platform as well as data StreetMetrics acquires through Data Partners to measure the effectiveness of Out-of-Home advertising campaigns.
StreetMetrics may collect your information on the basis of the following:
StreetMetrics does not directly interact with Users of publisher apps and services. Our Data Partners obtain consent from the Users and share the valid consent with us. StreetMetrics only works with partners that agree to notify and seek user consent by informing them that their data will be shared with third parties. StreetMetrics only stores data that comes with a proof of valid consent from its partners.
Data Partners whom StreetMetrics utilizes receive their information from publisher apps and services using the following methods:
StreetMetrics may share measurement analytics and trends over data collected with customers, partners third-party service providers, affiliates of Group Companies, prospective acquirer, for the following purposes:
The security of your information is important to us. StreetMetrics has implemented strong security measures to protect the information in our care, both during transmission and once it is received. We use commercially acceptable means to protect your information. Due to the nature of data handling, we cannot guarantee absolute security; as no method of transmission over the Internet or method of electronic storage is entirely secure.
StreetMetrics does not knowingly acquire personal data from anyone under the age of 13. If you believe your child has provided StreetMetrics with PI, such as by registering at one of our Apps without parental consent, and you would like to have the data removed, please contact us using the contact information below.
We retain personal information we collect from you as long as we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). We periodically review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or consumer need for it to be retained.
We delete data regularly to comply with our data partner agreements.
If you provide your personal information and you wish to update, correct, or delete inaccuracies within that information, you may contact us as at firstname.lastname@example.org. We will respond to your request within a reasonable timeframe.
Your data is only processed in order to provide you the most relevant advertising content and to provide statistical analytics products and services. If you’re opposed to this, always read the terms and conditions when installing new apps. Many websites and mobile applications provide opt-out options and you have the option to limit ad tracking on your smartphone.
If you wish that your location be private, you can turn the geo-location feature entirely off within the location settings of your mobile device. In addition to this, you can disable ad tracking on your device so that StreetMetrics will no longer include device information in its audience segments or analytics products and services.
The following instructions explain how to turn off ad tracking for devices:
If you decide to opt-out, StreetMetrics will delete all information related to the submitted Mobile Advertising ID (MAID).
A sample of what information that will be deleted is as follows:
To specifically opt-out from our Services without changing your device settings, you can email your Advertising ID to email@example.com.
To find out your Advertising ID, use the following instructions:
For data deletion requests, please email firstname.lastname@example.org
For questions or concerns relating to privacy, please email us at email@example.com