At StreetMetrics, we respect your right to privacy. We require our clients and partners to satisfy all transparency disclosure and consent requirements to enable StreetMetrics to process the following information for the purposes listed below.
Last Updated: May 1st, 2022
This privacy notice for the European Union, UK, and Switzerland supplements the information contained in the Privacy Statements of StreetMetrics, Inc. (“StreetMetrics” or “We,”) and applies solely to data subjects who reside in those countries (“Data Subjects” or “you”). We adopt this notice to comply with pursuant to the European Directives 95/46/EC and 2002/58/EC (EU General Data Protection Regulations Legislation, also known as “GDPR”) and addresses data subjects whose Personal Data we may receive in the course of delivering our media planning, measurement, and attribution services (collectively, the “Services”). Terms defined shall have the same meaning as in the GDPR when used in this notice, except as otherwise noted.
Within the scope of this Policy, we act as a data controller for the Personal Data we process.
We may process your Personal Data on the basis of:
Where we process your Personal Data based on your consent, you may withdraw it at any time. However, this will not affect the lawfulness of our processing before your consent was withdrawn. It will also not affect processing performed on other lawful grounds.
We may receive your Personal Data:
We may process the following types of Personal Data from Data Subjects:
We may process your Personal Data for the purposes of:
For Personal Data, we keep your Personal Data only for as long as we need it for our legitimate business purposes. We will retain your information for as long as the Services are active and after that, for a period which enables us to handle or respond to any complaints, queries or concerns relating to the Services. We will periodically review the Personal Data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business, or consumer need for it to be retained.
We may also share Personal Data with third party service providers, who process Personal Data on our behalf, and who agree to use the Personal Data only to assist us in providing our Services as required by law. Our service providers may provide:
Some of these third parties may be located outside of the United States. However, before transferring your Personal Data to these third parties, we will either ask for your explicit consent or require the third party to maintain at least the same level of privacy and security for your Personal Data that we do.
If you would prefer not to accept cookies, you can change the setup of your browser to reject all or some cookies. Note, if you reject certain cookies, you may not be able to use all of our Services’ features. For more information, please visit https://www.aboutcookies.org.
You may also set your browser to send a Do Not Track (DNT) signal. For more information, please visit https://allaboutdnt.com/. Please note that our Services do not have the capability to respond to “Do Not Track” signals received from web browsers.
If we process your Personal Data, you may have the right to request access to (or to update, correct, or delete) such Personal Data.
You may also have the right to opt out of having your Personal Data shared with third parties and to revoke your consent to our sharing your Personal Data with third parties. You may also have the right to opt out if your Personal Data is used for any purpose that is materially different from the purpose(s) for which it was originally collected or which you originally authorized. To submit these requests or raise any other questions, please email firstname.lastname@example.org.
You have the right to request that we disclose certain information to you about our collection and use of your Personal Data. To provide this information we need your mobile advertising ID (which is a unique ID number assigned to each device). We ask you to complete a form and then follow the instructions to provide us with a legible image of your mobile advertising device ID. To exercise the rights described above, please visit our Consumer Choices pages. We cannot respond to your request or provide you with Personal Data if we cannot verify your mobile device identity to confirm the Personal Data relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Data provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
We provide you with reasonable access and deletion rights to the Personal Data. If you live in the EU, and wish to exercise your rights with respect to any Personal Data we hold about you, please email email@example.com.
We strive to respond to a verifiable consumer request promptly. If we require more time (than required by law), we will inform you of the reason and extension period in writing. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or unfounded.
We reserve the right to amend this notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated information on our website.