Privacy Notice - California Consumer Privacy Act (CCPA)

At StreetMetrics, we respect your right to privacy. We require our clients and partners to satisfy all transparency disclosure and consent requirements to enable StreetMetrics to process the following information for the purposes listed below.

StreetMetrics CCPA Privacy Notice

Last Updated: May 1st, 2022

Personal Information under the CCPA does not include publicly available information from government records; de-identified or aggregated consumer information or information excluded from the CCPA’s scope, like health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

Personal Information We Collect

We acquired the following categories of Personal Information under CCPA from consumers within the last twelve months:

Chart outlining what types of data my be processed

We obtain the categories of information directly through our website/platform. For example:

  • From submissions through our website or dashboard usage details collected automatically.

We obtain information indirectly through our Data Partners. Indirect information is not initially collected by StreetMetrics but instead is acquired from Data Partners. Data Partners obtain information through publisher apps and services that explicitly state how your data may be used AND receive your opt-in to share such information. For example, our Data Partners collect information from the following categories of sources:

  • Products (mobile apps) and SDKs
  • Demand and supply partners of mobile advertising networks.
  • Select data partners.

Use of Personal Information

As discussed more fully in our Privacy Policies, most of the information we collect and use is de-identified and aggregated information. We also provide partners with de-identified device id information, except in the case when the actual device ID is needed, such as for targeted advertising and for matching and measurement of advertising. De-identified and aggregated information is not Personal Information, and we use such information for our media planning, measurement, and attribution Services.

Your Rights And Choices

The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.

Information Request

You have the right to request that we disclose certain information about our collection and use of your Personal Information about you over the past 12 months. To provide this information we need your mobile advertising device ID (which is a unique id number assigned to each device). We ask you to complete a form and then follow the instructions to provide us with a legible image of your mobile advertising device id. Once we receive and confirm your consumer request, we will disclose to you:

  • The categories of Personal Information we collected about you.
  • The categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • If we sold or disclosed your Personal Information for a business purpose, we will also identify the categories of Personal Information we shared by such sale.

Access Right

CCPA provides consumers with rights to request access to the Personal Information about them when the consumer can verify that they are the rightful owner of the information requested. We need your mobile ad ID in order to identify any device in our systems but we don’t have a way to confirm that the mobile ad ID actually belongs to the particular person making the request. That’s because we do not collect the information that would match the device id to the actual owner (such as a name or account information) to allow us to confirm that the consumer requesting the information is the same consumer that owns the device. It would require us to actually collect more Personal Information to try to verify who the device owner is, such as requesting a full name, address, and receipt of purchase of the device. Additionally we want to avoid the potential risk of providing a requester who provides a mobile ad ID with the Personal Information that belongs to another individual. For example, a requester can take a snapshot of the device ID of his/her friend and request her Personal Information without his/her consent. Accordingly, in a matter of caution, we are not able to provide the particular file associated with any particular mobile advertising device ID. If you are uncomfortable with our having any Personal Information about you, please send a request to informing us that you’d like to opt-out and/or delete your information entirely. 

Opt Out Of Sales And Deletion Request Rights

You have the right to request that we opt out your Personal Information from any sales. You also have the right to request that we delete your Personal Information. Once we receive and confirm your verifiable consumer request, we will honor your request (and direct our service providers to as well).

We may deny your deletion request if we cannot verify the device ID or if it meets one of the exemptions under CCPA. We will also retain a copy of our records related to processing your request.

Exercising Access, Opt Out, And Deletion Rights

To exercise the rights described above, please email your request to You may only make a verifiable consumer request for access or data portability twice within a 12-month period. We cannot respond to your request if we cannot verify your mobile device identity to confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in the request to process the request and to retain a record of the request.

Response Timing And Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. It is entirely free of charge for us to process your request. 


We will not discriminate against you for exercising any of your CCPA rights.

Changes to This Notice

We reserve the right to amend this notice at our discretion and at any time. When we make changes to this privacy notice, we will post the update information on our website.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under California law, please email us at