One standard across every operator, market, and format.

When you're buying OOH across multiple operators and markets, the data rarely lines up. Planning numbers come from one source, delivery numbers come from another, and reporting looks different from every partner. That inconsistency makes it harder to recommend OOH confidently and harder to prove it performed.

StreetMetrics gives agencies one consistent data source across the full campaign lifecycle: planning intelligence, delivery reporting, audience insights, and attribution, all built on the same methodology regardless of operator, market, or format.

From RFP to results. One platform, one methodology.

In-Flight: Campaign Reconciliation & Measurement

Track delivery as it happens and reconcile what was planned against what actually ran. Impression reconciliation, demographic reporting, and campaign delivery tracking in one dashboard built on daily-refreshed data. If a board was down, a route changed, or delivery fell short, you'll know during the flight, not after. No more defending numbers that don't add up.

Learn about Measurement

Plan Manager overview showing bar charts and pie charts

Post-Campaign: Attribution Studies

Prove OOH moved the needle with a methodology clients can take to their CMO. StreetMetrics runs attribution studies that connect ad exposure to website visits, app opens, and in-store lift using exposed vs. control group methodology. Each study is built on the same trusted measurement backbone as your campaign reporting, giving you a transparent, auditable data source.

Learn about Attribution

Pre-Campaign: Planning Intelligence

(coming to agencies later this year)

Build winning plans with SmartSearch. Filter 1.6M+ units by route performance, audience profile, and campaign objective. Model reach and frequency before the buy with historical data that uses the same methodology as post-campaign reporting so planned and delivered numbers actually align. The Intelligence Tool is currently available to operators and will be available to agencies later in 2026.

Learn about Intelligence

Methodology your clients can audit

StreetMetrics publishes clear methods, owns its assumptions, and lets the data lead. Our viewsheds are built from physics, not radii. Our impression counts use the same mobility data for planning as for measurement. And our demographic reporting is consistent with our impression reporting, not a separate dataset bolted on.

See the methodology

Standardize OOH across every campaign, market, and operator.

Trusted by the teams raising the bar for OOH