Birmingham, AL - May 13, 2024 – StreetMetrics, the leading provider of out-of-home (OOH) advertising measurement solutions, has been selected by StreetLevel Media as its official measurement partner. Through this collaboration, StreetLevel Media will leverage StreetMetrics’ platform to provide advertisers and transit authorities with real, data-backed insights into campaign performance, optimizing transit advertising strategies like never before.
As an independent media operator, StreetLevel Media plays a vital role in the regional transit advertising ecosystem. This partnership underscores how independent operators can harness advanced measurement tools to remain competitive, demonstrate value to advertisers, and fuel business growth through data-driven strategy.
“This partnership marks another step toward bringing transparency and accountability to moving OOH advertising,” said Michael Steinberg, CRO of StreetMetrics. “StreetLevel Media is committed to delivering value to its advertisers, and we’re excited to provide them with the tools and insights they need to prove and improve campaign performance.”
By adopting StreetMetrics’ platform, StreetLevel Media will offer advertisers comprehensive campaign analysis, including reach, frequency, and impression measurement, attribution studies, and geographic performance mapping. These insights will allow advertisers to track their campaigns, identify high-performing locations, and refine creative strategies based on real-time data.
“StreetLevel Media represents the largest number of transit authorities in North Carolina and Virginia, and we take that responsibility seriously,” said James Dawson, Owner and CEO of StreetLevel Media. “With StreetMetrics, we’re elevating our ability to provide top-tier customer service, proving the effectiveness of transit advertising, and expanding our reach into new markets.”
Beyond advertisers, this partnership benefits transit authorities, ensuring that the ads placed on their buses are backed by top-tier measurement and analysis. Additionally, the local businesses that rely on transit advertising - StreetLevel Media’s primary advertisers - will now have access to precise, data-driven insights that maximize their marketing investments.
Together, StreetMetrics and StreetLevel Media are setting a new standard for the OOH industry - one where data drives smarter decisions and greater success.
About StreetMetrics
StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com, follow us on LinkedIn, or subscribe to our quarterly newsletter.
About StreetLevel Media
Streetlevel Media is a small, independently owned out-of-home media company based in Wilmington, North Carolina, specializing in transit and truck-side advertising. Founded in 2004 by former radio broadcasters Weyher and John Dawson, and now joined by the next generation, James Dawson, Streetlevel has stayed true to its roots—small, different, and focused on building lasting relationships. With a passion for big ideas and a commitment to community impact, we work closely with clients, transit partners, and cities to deliver campaigns that connect, inspire, and give back.
