Campaign Details
Operator: Vector Media
Advertiser: Typeform
Ad Type(s): Ultra Super Kings, Double Decker Full Wraps
Measurement Period: 17 weeks
Market: Los Angeles and Santa Monica
Challenge
Vector Media, a leading US out-of-home operator, was tapped to run Typeform’s brand awareness campaign in Los Angeles. Vector’s client, Typeform, an online survey platform, sought to measure how their campaign increased awareness and traffic to their website from new consumers in the Los Angeles and Santa Monica tech market.
Solution
Vector Media utilized StreetMetrics to measure delivered impressions and attribute website visits generated from the 17-week campaign in the heart of LA’s tech-hub. StreetMetrics reported total impressions by analyzing various data sets including anonymized, opt-in mobile advertising IDs (MAIDs) that were exposed to the ads.
To calculate website lift attributed to the campaign, StreetMetrics created a test and control group to compare the difference in their actions on the Typeform website.
Results
+45% of individuals exposed to the OOH ads were more likely to visit the Typeform Homepage
+24% average incremental visitation rate per additional campaign period
5M+ total impressions
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About StreetMetrics
StreetMetrics is a media measurement company serving the out-of-home advertising industry. Our planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.
