Austin, TX - July 30, 2025 - Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance analytics across its growing ad platform. Through the integration, Fetii will transform its culturally embedded, high-capacity fleet into a dynamic, measurable media channel - complete with impression tracking, audience insights, and campaign-level ROI.
Often described as a “party bus on demand,” Fetii offers on-demand 15-passenger group rides in markets where Gen Z dominates the social scene - from college gamedays to music festivals and nightlife hubs. Now, with StreetMetrics’ platform in place, advertisers can wrap those same high-visibility vehicles in branded messaging and receive detailed analytics on impressions, reach, frequency, engagement, and retargeting opportunities.
"Fetii sits at the intersection of culture, mobility, and media, making it a uniquely valuable asset for advertisers looking to reach Gen Z in high-density social environments,” said Drew Jackson, CEO of StreetMetrics. “With ads on vehicles now representing the second fastest-growing segment in Out-of-Home, this partnership ensures that momentum is matched with measurement. We’re equipping Fetii with digital-grade attribution capabilities, enabling advertisers to quantify campaign performance across high-impact, high-frequency environments.
"Fetii’s advertising inventory, which includes full-vehicle wraps, in-ride brand activations, and social integrations, will now be supported by StreetMetrics’ suite of analytics capabilities. From major festivals like Austin City Limits to high-traffic nightlife corridors, Fetii’s ability to “swarm” cultural moments with branded vans is now paired with measurable campaign impact.
Fetii has already partnered with national brands including Anheuser-Busch, Boston Beer Company, and LIV Golf to launch OOH campaigns that meet Gen Z where they live, celebrate, and socialize. From branded vans moving through music festivals and college tailgates to eye-catching presence at major sporting events, these activations have created real cultural moments on wheels. With StreetMetrics now providing performance analytics and impression validation, each campaign gains a new layer of accountability. Brands can track who saw their ads, where and when exposure occurred, and how those impressions convert into digital actions. What was once static branding now becomes a measurable, mobile media strategy with verifiable impact.“Fetii isn’t just about getting groups from point A to point B—it’s about capturing the moments in between,” said Ryan Bohn, Director of Advertising and Partnerships at Fetii. “With StreetMetrics, we’re not just wrapping vans; we’re wrapping campaigns around cultural energy. This partnership legitimizes the way brands can authentically connect with their audience in those happy, high-impact, viral moments that Gen Z lives for.”
The StreetMetrics platform will allow Fetii and its brand partners to:
- Track verified impressions in real time - giving brands confidence in how many people saw their ads, when, and where, with third-party validation.
- Conduct market-by-market audience analysis - helping advertisers understand which cities, campuses, or corridors deliver the strongest engagement.
- Enable retargeting based on vehicle exposure - allowing brands to re-engage audiences online who saw Fetii-branded vans in the real world.
- Run brand lift studies and campaign effectiveness studies - tying exposure to real-world actions by connecting ad views to known conversions, like app downloads, purchases, or website visits.
These capabilities not only offer third-party validation of campaign impact but also inform new product development and geographic expansion strategies for Fetii as it scales beyond its current 13 Designated Market Areas (DMAs).
“We’ve always believed Fetii is more than just transportation, it’s infrastructure for connection,” said Matthew Iommi, CEO and Co-Founder of Fetii. “This partnership with StreetMetrics marks a pivotal step in transforming our fleet into a measurable media platform that moves with culture. As brands seek more contextual and high-impact ways to reach Gen Z, Fetii provides a dynamic canvas where mobility, data, and social relevance converge. This isn’t just about advertising,it’s about building the future of urban influence.”
This partnership represents a milestone not just for Fetii but for the broader Moving Out-of-Home (MOOH) ecosystem. It is the first known deployment of advanced impression analytics tailored specifically to the group rideshare format, a category with rising visibility and social velocity, yet previously absent from data-driven media planning conversations.
Outside of the core companies and their advertisers, the implications extend across the industry:The MOOH sector gains a replicable measurement standard for emerging rideshare formatsEvent organizers and venues benefit from greater sponsor integration and audience experienceVehicle service providers (VSPs) see a new monetization path via branded campaign participation.
With Gen Z’s mobility habits evolving toward social, shareable experiences, the convergence of transit, technology, and real-time data unlocks an entirely new layer of engagement, and with StreetMetrics, for the first time, it’s fully measurable.
About StreetMetrics
StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com, follow us on LinkedIn, or subscribe to our quarterly newsletter.
About Fetii
Fetii is revolutionizing group travel with its innovative, on-demand rideshare platform, making it easier than ever for people to move together. Launched in 2020 by founders Matthew Iommi and Justin Rath, Fetii reimagines transportation by offering spacious 15-passenger vans that keep groups united—no more splitting into multiple cars or wrestling with complicated logistics. With a user-friendly app, riders can book a van on demand or schedule one in advance. Our unique UPC check-in system lets passengers split fares effortlessly by scanning a QR code as they board, ensuring no one gets stuck footing the bill. From friends heading to a concert to companies shuttling employees, Fetii adapts to any group’s needs, fostering connection and shared experiences. By consolidating passengers into fewer vehicles, Fetii reduces traffic congestion on and cuts carbon emissions, paving the way for a greener future. For drivers, our platform offers higher earning potential than traditional rideshares, thanks to larger group capacities. We also collaborate with vehicle service providers (VSPs), integrating their fleets into our network to expand availability and opportunity. Operating across six states—Texas, Arizona, Tennessee, Louisiana, Alabama, and Georgia—Fetii has become a favorite among Gen Z, especially college students who love traveling as a group. With backing from investors like Mark Cuban, Fetii is driving toward a bold vision: to be the leading group rideshare service nationwide. Fetii isn’t just transportation—it’s a smarter, more social way to ride.
