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Yesterday, StreetMetrics announced the launch of StreetMetrics Intelligence, a next-generation platform designed to help media owners and eventually advertisers and media agencies plan faster, sell smarter, and uncover high-value opportunities across the entire out-of-home (OOH) landscape.
The Intelligence tool acts as a true command center for OOH, bringing together campaign performance, market trends, and inventory insights into one easy-to-use workspace. It’s powered by the most complete OOH data foundation in the industry, currently analyzing over 1.6 million ad units across 1,200+ data points, updated daily.
At the heart of Intelligence is SmartSearch—a natural-language interface that lets users ask plain-English questions like:
- “Where are the best-performing placements for QSR campaigns targeting Gen Z?”
- “Which markets in Arizona index the highest for swing voters?”
- “How do our USKs in Dallas compare to peer benchmarks in reach and frequency?”
This isn’t just another dashboard. It’s a tool teams can use to supercharge their workflows:
- Search across inventory using real questions—not filters and spreadsheets
- Benchmark performance across markets, formats, and audience types
- Build smarter packages based on known exposure data—not gut feel
- Run dynamic reach & frequency across market, formats that update instantly
“We built Intelligence to be flexible,” said Sunay Bhat, PhD, Chief Technology Officer. “What you see today is actually the most limited version of this tool—and that’s saying something. As operators start measuring more campaigns on our platform and as we bring in additional data sources, we believe this platform will be able to answer nearly any question about OOH.”
“The Intelligence tool helps our partners take action—not just interpret data or clarify outcomes,” said Drew Jackson, CEO of StreetMetrics. “It’s built on real exposure data and gives teams a sharper view of what’s working and where to go next. This isn’t a generic AI overlay. It’s a purpose-built platform for how teams actually work—not the way things used to work.”
What Makes Intelligence Different:
Searchable OOH Intelligence
Explore unit performance, gaps, and opportunities with natural language via SmartSearch.
Market-Level Benchmarking
See how any unit stacks up against others in reach, impressions, and audience delivery.
Smarter Package Building
Build high-impact plans using real performance data from across the industry.
The Intelligence tool was also built to make it easier for buyers—brands, planners, and media agencies—to understand and act on OOH performance. By simplifying data exploration and campaign modeling, the platform gives everyone at the table a clearer picture of what’s possible—and what’s delivering.
Whether you’re in a national HQ or managing local inventory, Intelligence supports both moving and stationary formats, giving users a complete view of their OOH footprint—not just a slice. It helps teams run more efficiently, pitch stronger, and grow smarter—all without switching between multiple platforms.
“This is the visibility OOH has needed,” said Jackson. “If we want to compete with digital, we need tools built for clarity, speed, and simplicity. That’s exactly what our Intelligence tool delivers.”
