When I joined StreetMetrics, I saw an opportunity to help solve one of the most fundamental challenges in out-of-home: building the data infrastructure the industry has always needed but never had. My background in data systems and applied AI gave me a deep respect for the complexity of what we were taking on. Which is, measuring real-world human behavior, at scale, with accuracy and accountability.
Our mission was clear: create the foundation that makes OOH measurable, comparable, and intelligent.
Out-of-home has always been about being seen in the right place at the right time. What’s changing is the depth, precision, and immediacy of the data behind every board. At StreetMetrics, our team is building the data and AI layer for OOH. We’re unifying exposure, audience, and outcome signals so media owners and agencies can plan faster, sell smarter, and prove impact with confidence.
The promise of this work is simple: every unit, in every market, becomes queryable and comparable across time, audience, and performance. With frame-level exposure data as the foundation, we model reach, frequency, unique audience, and viewability by hour, day, and month, benchmarking each asset against market, national, and ZIP-level baselines. That turns inventory from static placements into dynamic, decision-ready assets.
From the ground up, this layer is built on real behavior, known exposures, not assumptions. Take a single bulletin in Orlando as a microcosm of what’s possible. Over week, month, and quarter windows, we calculate gross, viewable, and effective impressions and uniques; then index those metrics against market and national benchmarks to contextualize performance at a glance.
These visuals show what’s possible when data captures the full picture of exposure: not just how many people pass a unit, but what those audiences are, where they go, and when they’re most likely to engage. This is the type of intelligence that transforms OOH from static reporting into an adaptive system that learns, optimizes, and grows in value over time.
From Data to Decisions
The StreetMetrics team has spent the past several years doing the work that makes this possible: standardizing exposure data, mapping real-world audiences, and connecting those signals to outcomes. The result is a living data layer that doesn’t just measure what happened; it powers what happens next. Across 1.6 millions units of inventory and growing, this is Terabytes of data every month.
Built on that layer is the StreetMetrics Intelligence Tool, the first OOH-specific platform with agentic AI at its core. Its built-in AI agent, SmartSearch, searches across this OOH data layer and can research additional context to turn open-ended briefs into actionable plans, surface the highest-impact inventory, and explain the why behind every recommendation.
To our knowledge, SmartSearch is the only OOH-specific AI agent in the market today, and it’s already changing how planners and sellers work. It’s not a prototype or a demo. It’s live. It’s working. And it’s improving every day.
As the Intelligence Tool evolves, so does what’s possible:
- Natural-language tools that make planning as simple as asking a question.
- Systems that optimize pricing, pacing, and proposals in real time.
- Automated workflows that move from insight to action in seconds.
The data exists. The infrastructure is live. The intelligence is learning. And the value will compound for the industry.
We’re not waiting for the industry to catch up. We’re building the systems that will move it forward.
The Future We’re Building
OOH works. It has just never had the data to prove it at the speed and scale advertisers expect. As measurement evolves into intelligence, and intelligence evolves into automation, OOH will finally operate with the same agility and accountability as digital.
This is the future we’re building at StreetMetrics: a transparent, intelligent data layer that modernizes how OOH is planned, measured, and valued. When every impression, audience, and outcome can be quantified and connected, every board becomes more than a placement: it becomes a decision engine.
OOH is entering its operational data era.
Our team is doing the work. Turning billions of raw signals into practical intelligence that drives growth, accountability, and confidence across the ecosystem.
Because when the data is this strong, AI empowers buyers and sellers.
And that’s how we move OOH forward.
.png)
