Birmingham, AL (July 12, 2021) — StreetMetrics is excited to announce that Michael Steinberg has joined as our Chief Revenue Officer. Michael is a proven industry leader, bringing with him nearly 25 years of Out-of-Home (OOH) Advertising experience. Before joining the executive team, Michael served as an advisor to the company for the previous ten months.
“Michael is a strategic and thoughtful leader,” says CEO, Drew Jackson, “StreetMetrics has the unique capability to measure moving ad impressions and attribute results across multiple media segments. At this exciting point in the company’s journey, we’re excited to bring on an industry veteran to deepen our partnerships. Michael’s experience working in sales and measurement with industry leaders like Clear Channel Outdoor, Firefly, and Mira has shown he can creatively anticipate and solve client challenges. He will be an asset to our team and our clients.”
In this new role, Michael will lead StreetMetrics’ growth strategy and business development efforts. He will ensure our platform is creating value for existing clients, as well as develop strategies to pioneer new markets and competitive opportunities.
“The impression measurement that StreetMetrics is generating for the transit Out-of-Home channel is much needed and it’s a true game changer for the industry,” says Steinberg, “It’s thrilling to think that StreetMetrics is propelling transit OOH past traditional OOH in terms of impression delivery and reconciliation. I’m enthusiastic about what StreetMetrics has in store for the industry in the next 24 months, and I couldn’t be happier to be a part of this team.”
StreetMetrics is a media measurement company serving the out-of-home advertising industry. Our planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.