Birmingham, AL (May 17, 2022) — StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry.
It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, how effective are advertisements placed on vehicles? This goal was met with enthusiasm by the MOOH industry, and we were off to the races developing more robust tools for media operators.
Four years later, we’ve grown to measure 40,000 vehicles in over 40 cities in 10 different countries. Bikes, cars, taxis, box trucks, mobile-billboards, semi-trailers, trolleys, transit buses and more – we’ve just about measured anything that moves.
We’re humbled to serve our outstanding operators, and we’re hard at work creating technology solutions that help move outdoor advertising forward with more actionable insights.
Here’s to billions more.
StreetMetrics is a media measurement company serving the out-of-home advertising industry. Our planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.