StreetMetrics attribution connects verified OOH exposure to real outcomes: website visits, app activity, in-store foot traffic, and brand lift. The accountability your clients have been asking for, with the methodology to back it up.
Book a Demo
Our attribution studies are anchored to the same exposure backbone that powers measurement. We use exposed vs. control group methodology, comparing the behavior of people who were in range of your ad against a matched group who weren't. That's not just lift analysis. That's a defensible, auditable standard for proving OOH contributed.
StreetMetrics attribution connects verified OOH exposure to the outcomes that matter. Every study uses exposed vs. control group methodology with statistical confidence built in.
Track how OOH exposure drives website activity. Exposed vs. control lift analysis isolates what OOH added on top of your baseline, separate from organic traffic. Visit lift reports by unit and market with traffic source cross-referencing.
Connect OOH campaigns to mobile app opens and in-app actions. Get full-funnel visibility from boards to downloads by leveraging mobile analytics integrations.
Attribute in-store visits to OOH exposure with location-verified foot traffic lift. Store-level visit attribution with chain-level rollups for multi-location advertisers.
Website, app, and in-store attribution include conversion and lift analysis in a single, client-ready report, with methodology documentation and statistical confidence indicators included.
Attribution tells you if people took action. Brand studies tell you if OOH moved awareness, consideration, and purchase intent. StreetMetrics offers brand lift measurement through two integrated partners:
Panel-based brand lift studies with deep analysis and a full presentation of strategic recommendations. Ideal for campaigns that need robust data and detailed reporting.
Fast, automated brand lift studies delivered via DSP, with interactive reports available the day after your campaign ends. Built for campaigns that need quick turnaround and in-flight visibility.
Unlike most brand lift vendors, StreetMetrics measures moving media alongside static, and handles the partner integration so you don't have to coordinate separately.
StreetMetrics doesn't just measure what OOH did. It activates the audience for what comes next. Our retargeting capability bridges the gap between physical exposure and digital follow-up, driving website traffic, increasing conversions, and providing clear ROAS visibility.
Serve targeted digital ads to devices that were exposed to your OOH campaign across display, video, CTV, and OTT.
Extend your campaign's reach by targeting audiences with profiles similar to your OOH-exposed users.
Accretive is our preferred DSP partner. For teams running elsewhere, we can pass hashed MAIDs to any DSP that accepts them, so retargeting plugs into your existing ad stack.
